What principle did the Supreme Court affirm in Pernod Ricard v. Chhabra? The Court reaffirmed the anti-dissection rule in trademark law—marks must be compared in their entirety. Common or descriptive words like “Pride” cannot be monopolised unless they acquire distinctiveness. The Supreme Court of India, in its recent judgment dated 14 August 2025, delivered an important ruling in the matter of Pernod Ricard India Pvt. Ltd. v. Karanveer Singh Chhabra (Civil Appeal No. 10638 of 2025). The case sheds light on how courts view common words in composite trademarks and the standards for granting interim injunctions in trademark disputes. Background Continue Reading
Introduction In a landmark ruling, the Delhi High Court has stepped in to protect the personality rights of Aishwarya Rai Bachchan. The Court issued an interim injunction preventing the unauthorized use of her name, image, voice, initials (ARB), and likeness—especially in the wake of AI-generated deepfakes and online impersonation. This case highlights how Indian courts are adapting to the challenges posed by technology, AI, and digital exploitation of celebrity identities. Background of the Case Aishwarya Rai Bachchan filed a suit after discovering her identity was being misused online. Offending activities included: Fake endorsements using her name and photos Sale of Continue Reading